November 1st, 2012
The design of the menu in a restaurant is critical to its success, with the food being the very foundation of a reputation and customer satisfaction. However, creating the right image for a restaurant is important too, and this can be achieved in many ways. Having professionally designed menu covers is one step in helping with this.
With the help of a professional cover designer, the most effective graphics and texts can be used to really create impact. Impressing customers and critics alike, it is a cost effective way to not just give a more refined and capable look and feel to a restaurant, but can also directly help promote greater sales and give a sense of quality to proceedings.
There are certain elements of professional menu covers that need to have close attention paid to them though. High on this list is their printing, and this should start with the actual list itself, which should be produced on as high a quality paper and using the highest quality of inks as is affordable. Should attention not be paid enough to this task, the wear on tear on them will prove costly, and undermine the efforts of the kitchen staff.
The menu covers themselves will afford greater protection too of course, particularly as they are handled by many people through the course of any given day. This protection also extends to protecting against spillages of food and drink, which can again make any list look tired and unclean. With a restaurant very much judged on its cleanliness and tidiness, this fact should never be underestimated.
There is a great deal of cover types which can be chosen, each specifically tailored to suit the type of establishment. For example, there is the classic cafe-style, the book style with multiple leaves or even fancier designs integrating clever flaps and inserts. A professional designer will be able to discuss all the options, making the best choice easy.
The face of the cover, no matter which type is chosen is important, and in this regard can introduce many different elements. Photos of dishes can be incorporated for example, or perhaps a picture of the restaurant or its staff. Something which works well on any cover is the name of the establishment of course, which can be embossed to really produce a classy finish.
One of the best things about menu covers is that are ideal for a restaurant which changes its food on a regular basis. Without them, the cost of adequately printing each list can become exorbitant. However, with a well designed cover, the food list can be changed as regularly as required – even on a daily basis for those offering local and seasonal dishes.
The menu of a restaurant is one of the most important things, being the first tangible contact a customer has. How it looks, feels and is presented is essential to get right therefore. With well designed, printed and delivered menu covers, the experience of the diners can be enhanced, helping to make their decision to return time and again an easy one.
Categories: Travel and Leisure |